1. Understanding Commerce Media

2. The Rise of Retail Media

3. Key Differences: Retail Media vs. Commerce Media

4. Benefits of Commerce Media for Retailers

5. Actionable Tips for Implementing Commerce Media

Data Highlights:

- Retail Media Growth: Emarketer predicts retail media will account for almost a quarter of all US media investment by 2028 (Source: [3]).

- Personalized Ads: Commerce media uses first-party data to create personalized ads across multiple channels, resulting in higher Click-Through Rates (CTR) (Source: [5]).

Action Box:

1. Integrate First-Party Data:Use your first-party customer data to develop personalized ad campaigns.

2. Expand Your Reach: Utilize commerce media to target customers across various digital channels.

3. Monitor Performance:Track the effectiveness of your ad campaigns using metrics like CTR and conversion rates.